AAF National Student Advertising Competition (NSAC)

AOL, a global leader in Web-based businesses, is the 2008 NSAC sponsor. The case study was distributed to AAF college chapters in September, and the national finals took place June 8-9 in Atlanta. MORE...

SDSU Extended Studies Program

The San Diego Ad Club has partnered with SDSU Extended Studies to provide a Marketing and Media Specialist professional certificate program.

Fall 2008 Courses

The Marketing Plan

A plan is just like a map. And if you don't have one, you just won't get where you want to go as quickly and easily as you should. This course teaches you a common sense, simple-to-understand and remember marketing, advertising, and sales planning system you'll find yourself using over and over again. It travels all the roads you need to take as a marketing and media specialist. Key topics include: defining marketing, the marketing planning system, the value of research and knowledge, the business profile, determining objectives, creating strategies, developing budgets, and measuring results. 

Instructor: John Stoepler, vice president of corporate development and strategic planning, Mentus.  

Noncredit Schedule No. 08FAMM 99537 CF
Dates: Wednesdays, Sept. 3-24, 6-8:30 pm
Fee: $279
Ad Club Members and Preferred Partners: $249
Register: http://ces.sdsu.edu/adandsales.html

Creativity and the Media

What's creative? Now you’ll know, thanks to the systematic approach to the creative process presented in this course. Plus, you'll learn how to create the most effective messaging in each medium. The instructor will involve you with real, meaningful, up-to-the-moment case studies that clearly illuminate what creative/effective advertising is all about.
 
Instructor: Tom Okerlund, creative director, Mentus.  

Noncredit Schedule No. 08FAMM 99538 CF
Dates: Wednesdays, Oct. 1-22, 6-8:30 pm
Fee: $279
Ad Club Members and Preferred Partners: $249
Register: http://ces.sdsu.edu/adandsales.html

Introduction to The Operation of Media Companies

Typical business entities serve one constituency, their customers. Major media companies must meet the needs of two separate constituencies. Without audience, media companies have nothing to offer their advertisers. Without advertisers, media companies have no revenue. How media companies meet the needs of their two publics is the focus of this introductory class. Students will examine the structures and best practices of media such as television, newspapers, Internet, magazines, and radio. How do they operate today? How are they preparing for the future? Students will also examine the field of public relations and spend time exploring media platforms. Industry veterans supply a wealth of real-world experience. This class will benefit individuals who are interested in how media operate as a for-profit business, or as an overview for those interested in pursuing a career in media.

Instructor: Chuck Dunning, General Sales Manager, XETV Ch. 6

Noncredit Schedule No. 08FAMM 99539 CF
Dates: Wednesdays, Nov. 5-Dec. 3, 6-8:30 pm (no class Nov. 26)
Fee: $279
Ad Club Members and Preferred Partners: $249
Register: http://ces.sdsu.edu/adandsales.html

Spring 2009 Courses

Media Planning and Buying 

Noncredit Schedule No. 09SPMM 99637 CF
Dates: Wednesdays, Jan. 28-Feb. 18, 6-8:30 pm
Fee: $279
Ad Club Members and Preferred Partners: $249

Media Sales and Promotion

Noncredit Schedule No. 09FAMM 99538 CF
Dates: Wednesdays, March 4-25, 6-8:30 pm
Fee: $279
Ad Club Members and Preferred Partners: $249


The Marketing and Advertising Campaign 

 Noncredit Schedule No. 09FAMM 99640 CF
Dates: Wednesdays, May 6-27, 6-8:30 pm
Fee: $279
Ad Club Members and Preferred Partners: $249