AAF National Student Advertising Competition (NSAC)

The Century Council, a national not-for-profit organization funded by distillers dedicated to fighting drunk driving and underage drinking, will sponsor the 2009 National Student Advertising Competition (NSAC). MORE...

SDSU Extended Studies Program

The San Diego Ad Club has partnered with SDSU Extended Studies to provide a Marketing and Media Specialist professional certificate program.

Spring 2009 Courses

Media Sales and Promotion

A look at the benefits and challenges of a career in media sales. Study the building blocks to a sale – research, promotion, and other collateral areas. Understand what the client means and needs for promotion. Learn the current and future state of the industry via lectures and panel discussions with practicing professionals. Key topics include: the fundamental components of sales, the keys to successful sales, understanding what the client wants and needs, and where the industry is going.

Instructor: Chuck Dunning, General Sales Manager, XETV Ch. 6

Noncredit Schedule No. 09SPMM 99638 CF
Dates: Wednesdays, March 4-25, 6-8:30 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee: $279;
Ad Club Members and Preferred Partners: $249
Register: http://ces.sdsu.edu/adandsales.html

With this capstone course, you'll take everything you’ve learned in the program and put it to use. Here, your entire class becomes a virtual full service marketing and advertising agency, selects a business to pitch, and creates the plan and campaign to win the business. Key topics include: the campaign planning system, the creative process, the client’s situation analysis, branding, positioning, and the big idea.

Instructor: Tom Okerlund, creative director, Mentus.

Noncredit Schedule No. 09SPMM 99640 CF
Dates: Wednesdays, May 6-27, 6-8:30 pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue. Fee: $279;
Ad Club Members and Preferred Partners: $249