News

The San Diego Advertising Fund for Emergencies (SAFE), a volunteer, non-profit providing financial assistance to local advertising and marketing professionals facing a life crisis emergency, reports it raised about $36,200 from admission and raffle ticket sales, sponsorships and silent auction at its recent annual party held April 3 at the Andaz Hotel. Proceeds will benefit SAFE grant recipients facing financial hardships and needing assistance with such expenses as utilities, food, gasoline and rent due to a variety of emergency situations ranging from life-threatening disease to accident, injury or employment interruption, according to Mary Sullivan, 2013-2014 SAFE board president.

 

Sponsors of the recent SAFE fundraiser included Sycuan Casino, New Car Dealers Association, San Diego Radio Broadcasters Association and U-T San Diego. Additional sponsors included Cox Communications, Entravision Communications, Brand Savants, Neyenesch Printers, KFMB Stations, Local Media of America, ReachLocal, Uniradio Corp., MeadsDurket, Creative Media Concepts, Ark Marketing, BCA Radio and California Bank & Trust. SAFE is supported by volunteers representing ad agencies, newspapers, radio, TV and cable stations, news websites, printers, graphic designers, event planners, research companies, PR firms and interactive companies.

 

Since its founding in 2000, SAFE has approved grants totaling nearly $500,000, including $33,498 in 2010, $36,626 in 2011, $18,817 in 2012 and $41,600 in 2013. For more information, visit www.aboutsafe.org.

 

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J. Walcher Communications is providing pro bono PR to the San Diego Council of Literacy (SDCOL) for its “Eat, Drink, Read, A Culinary Event for Literacy,” a fundraiser to support free literacy services, on Wednesday, May 14, at the McMillan Event Center at Liberty Station. It’s J. Walcher’s third consecutive year to help SDCOL. Event details are available at www.eatdrinkread.com.

 

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Freedom Communications, publisher of the Orange County Register Orange County Register, Press-Enterprise in Riverside and the Long Beach Register, has launched the Los Angeles Register (www.losangelesregister.com), a new daily newspaper in LA.

 

Read more here: www.newsmax.com/US/newspapers-los-angeles-daily/2014/04/16/id/565878/?ns_mail_uid=71788040&ns_mail_job=1564949_04172014&promo_code=slhpxrtz, www.latimes.com/business/la-fi-la-register-20140417,0,5447441.story#axzz2zXik0H5Y, www.ocregister.com/articles/angeles-609588-register-news.html and http://www.thewrap.com/los-angeles-register-times-print-rival.

 

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It will be the 22nd consecutive year for KNSD-TV/NBC 7 to serve as exclusive TV sponsor of the National Multiple Sclerosis Society’s 2014 San Diego County Credit Union Walk MS, Saturday, April 26 at Liberty Station’s NTC Park in Point Loma and Sunday, April 27 at Legoland California in Carlsbad. NBC news reporter Steven Luke is scheduled to emcee at NTC Park. The National MS Society is expecting more than 7,000 walkers at both sites will help raise more than $1 million in donations for MS research. For registration, visit www.mswalk.com.

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The San Diego Radio Broadcasters Association (SDRBA), a local industry trade group of 27 radio stations that promotes using radio for advertising, has announced winners of its 2014 EAR (Effective Advertising on Radio) awards.

 

They included (name of the advertiser’s ad agency or production house appears in parenthesis): Baker Electric Solar (KOGO AM 600), Boot World (Suncoast Marketing), Mission Federal Credit Union (LMA Marketing & Advertising), Pacific Honda (TinyBeast) and San Diego Association of Governments (Brown Marketing Strategies). The Spanish-language winners included Chula Vista Center (Univision Radio) and H.G. Fenton (Uniradio).

 

 “Each advertiser had to document a measurable increase to the bottom-line as a result of their radio advertising,” said Sharon Massey, SDRBA executive director. “Originality, relevance and a clear message were the hallmarks of this year’s winners. In each case, a company or advertising representative noted a marked difference in the number of customers to their doors, or applications received, or sales that significantly increased.

 

“Year in, and year out, our SDRBA members see and hear from so many satisfied clients. It’s a testimony to the effectiveness of radio, and the connection our advertisers are able to make with audiences in this unique medium. Whether people listen from their homes, their cars, or work or over-the-time or online, they often form a bond with their favorite stations, and trust the information that announcers or deejays relate to them. Radio has a definite advantage in touch the people our clients want and need to reach, and as our EAR Awards demonstrate, radio gets results.”

 

This was the SDRBA’s 16th year for its EAR awards program.

 

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The MARCC Academy, offering career-focused courses to earn a higher degree of professionalism for graduates and entry-level professionals working in the advertising, marketing and interactive communications industry, recently marked its one-year anniversary. MARCC is an acronym for Marketing, Advertising, Research, Copy and Content writing. MARCC Academy founder and president Dr. Donna DiGioia, a former Professor and Program Director at The Art Institute of California, said, “There is a tremendous need in the business world for continuing education for younger working professionals who might have a college degree but who need additional skills to become job ready for the next step in their careers." Professional Certificate courses include account management, media selling, copywriting, market research, analytics, along with career assessment, self-branding , networking techniques and job interviewing skills. Faculty members are working professionals and all courses are taught on a semi private basis. For more information about The MARCC Academy, call 619-795-4509 or visit www.themarccacademy.com.

 

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John Coleman, a TV weatherman for more than 60 years, including the past 20 years at KUSI-TV, has retired. He was known for his drawn-out and often-imitated pronunciations of “KUUUUUSI” and “the breeeeeeeeeze!” as well as for “SO-SA” (Sort of Santa Ana) - for when a light offshore flow brings pleasant conditions - and being “giddy” at the end of the work week on Friday nights. He was also known for his criticism of man-made global warming, calling it “a fictional, manufactured crisis.” He began his career in 1953 at WCIA in Champaign, Ill., where he was a student at the University of Illinois. He went on to work at stations in Peoria, Ill., Omaha, Neb., Milwaukee and Chicago before becoming the original weatherman on ABC’s “Good Morning America.” In the early 1980s, Coleman helped establish The Weather Channel, severing as CEO and president during its first year of operations. Weathercaster Leslie Lopez is now forecasting the weather on weekday nighttime newscasts. News Director Steve Cohen said he is not involved in a search to replace Coleman, but added, “I am always looking for talented people, but Mr. Coleman is irreplaceable.” Read Coleman’s farewell letter here, www.kusi.com/story/25220119/longtime.

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Integrated agency i.d.e.a. celebrated its two-year anniversary on March 2, 2014, announcing a 231 percent increase in capitalized billings since its opening in 2012. Growing its nine in-house disciplines and a strong demand for i.d.e.a.’s integrated strategy propelled the triple-digit revenue growth – based on 2014 projections – as well as a 96 percent increase in staff size, recruiting top talent from Los Angeles, San Francisco, New York City and the company’s home, San Diego.

 

“Our success shows our strategy is working,” said Jonathan Bailey, founder and chief relationships officer of i.d.e.a. “We have a diverse portfolio that allows us to target the biggest growth opportunities for our clients across all marketing disciplines, all managed under one roof.”

 

As part of its growth process, i.d.e.a. has appointed two company vice presidents to oversee its media and reputation (public relations and social media) disciplines.

 

VP of media Michaela Krams comes to i.d.e.a. with 18 years of experience in media strategy, most recently working at Horizon Media for 11 years as VP, brand group director, where she focused on leading the Jack in the Box media team. Prior to that, she was at Carat and ICG for seven years working on accounts in the retail, travel and entertainment industries. She is a magna cum laude graduate of UCLA, where she played on the women’s soccer team and studied abroad in Spain.

 

Julie Messing-Paea, i.d.e.a.’s VP of reputation, has practiced her passion for media and public relations for more than 15 years. Prior to joining the i.d.e.a. team she served as director of PR for Advanstar Communications, the world’s largest producer of B2B and B2C events. Before her position at Advanstar, she was Larry Flynt’s personal publicist, and previous work included contracting for clients including Radio Disney, E! Entertainment, FOX Sports and Equinox Fitness; five years in marketing at CBS in New York; and work with FOX Broadcasting.

 

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San Diego County Credit Union (SDCCU), San Diego’s largest locally owned financial institution, is teaming up with the San Diego County Office of Education (SDCOE) for the Innovative Video in Education (iVIE) SDCCU Redeye Competition. Filmmaking teams, comprised of five or fewer students and one teacher, will have 36 hours this weekend to create a 30-second SDCCU TV commercial. All creativity, including shooting, editing and adding a musical soundtrack, must occur during a 36-hour period beginning at 8 a.m., Saturday morning, April 12, and ending at 8 p.m., Sunday evening, April 13. Teams will begin the competition on Saturday morning at the SDCOE offices, 6401 Linda Vista Road, San Diego. The winning commercial will air on television and each member of the winning team will be awarded a $500 scholarship.  Commercial scripts and necessary entry forms, including waivers, must be submitted by Wednesday, April 9. For the complete competition details, visit sdccu.com/community. It’s the fifth consecutive year that SDCCU has been the presenting sponsor of the SDCOE’s annual iVIE awards.

 

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KPBS is among the sponsors of the 16th annual St. Madeleine Sophie’s Center’s (SMSC) Morning Glory Brunch from 10 a.m. to 2 p.m. this Saturday, April 12 at SMSC’s organic garden, 2119 East Madison Ave., El Cajon. The fundraiser will feature tastings from more than 20 local food and beverage stations, live music and entertainment on multiple stages, boutique shopping, floral creations, SMSC student artwork and silent auction. During the brunch, up to 750 rubber friends, each individually numbered and adopted by a $100 donation, will be launched into a swimming pool and propelled to the finish line of SMSC swimmers. The donor of the first-pl+ace frog will receive $7,500, with $1,500 for second place and $1,000 for third place.  Additional sponsors include Sycuan Casino, San Diego Gas & Electric, San Diego County Credit Union, Waste Management, Lundy Insurance, Aguirre & Associates, Video Fact and Peter and Mary Ellen Ferrantelli.

 

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The San Diego Direct Marketing Association (SDDMA) will host “Brand Narrative: Your Competitive Edge,” a program on leveraging culture to promote a brand in a crowded marketplace, from 11:30 a.m. to 1 p.m. on Tuesday, April 15, at UCSD Extension, 6526 Greenwich Dr., San Diego. The speaker will be Neville Billimoria, senior vice president of membership and chief advocacy officer with Mission Federal Credit Union. Cost to attend is $20 for members, $40 for non members and $25 for students. Lunch is included. To RSVP, visit www.sddma.org/events.

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Sam Bass recently began his 37th year on the air at radio station KyXy 96.5-FM. He currently holds the longevity record in the San Diego market for continuous work at the same radio station, according to the San Diego Radio Broadcasters Association. After relocating from Providence, Rhode Island, Bass’ first show at KyXy on March 24, 1978 also marked the station’s first day of its format switch from “beautiful music” to “soft rock.” No, there’s not much turnover at KyXy. Sonny West has been at KyXy since 1991 and Kevin Dean since 1992.

 

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Nuffer, Smith, Tucker, a San Diego-based public relations firm, is celebrating its 40-year anniversary this year. Founded in April 1974 as a political campaign firm and special projects division of Phillips-Ramsey, Nuffer, Smith & Associates was headed at the time by Dave Nuffer and Bob Smith, both deceased. CEO Kerry Tucker, author of college textbooks on public relations, joined in 1980, and his name was added to the firm in 1985. “There were other firms that started near the same year as us, but they’re no longer around,” said Bill Trumphfheller, who joined the firm as an intern in 1986 and was named president in 2000.

 

The firm has been known for managing high-profile special events and shaping the PR profession by promoting the use of strategy to drive behavior change. Clients over the years have represented the consumer product, technology, travel and tourism, nonprofit and agri-food chain sectors. The current client roster includes WD-40 Company, McDonald’s of San Diego County and the Dairy Council of California, which has been with the firm since 1974. A private reception, themed “Exploring for the Future,” is planned for April 7 at the San Diego Central Library.

 

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San Diego’s American Marketing Association chapter will present “Brand You: Keys to Successful Branding in the Digital World,” a program on using social media to a successful personal brand, from 6 to 8 p.m. on Thursday, April 10, at the DoubleTree Hilton Hotel, 7450 Hazard Center Dr., San Diego. The speaker will be Matt Prince, a Fortune 100 social media manager. Cost to attend is $39 for members and $49 for guests. For more information, visit www.sdama.org.

 

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SDSU’s College of Extended Studies will offer “Media Planning and Buying” on Wednesdays, 6 to 9 p.m., from April 9 to 30. This course, part of Extended Studies’ Marketing and Media Certificate Program, will serve as an introduction to the subject of evaluating and selecting media to meet specific strategic marketing goals. Key topics will include: types of media, such as electronic, print, and out-of-home; advantages and limitations of media; components of a media plan, such as target audience, geography, seasonality and communication objectives; media budgeting and buying methods; and, media strategies and tactics. The instructor will be Leslie Larranaga-Britt, owner of MediaWise. Registration fee is $269 for Ad Club members and $299 for the general public. SDSU's College of Extended Studies and the Ad Club jointly offer the certificate program, which is designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers. For more information, visit www.neverstoplearning.net or send an e-mail cjbrown@mail.sdsu.edu, or call (619) 594-0787.

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The San Diego Advertising Fund for Emergencies (SAFE), a volunteer, non-profit organization (501c3) providing confidential financial assistance to local advertising and marketing professionals and their families facing a life crisis emergency, will host its 13th annual fundraising party from 6 to 9 p.m. on Thursday, April 3, at the Ivy Rooftop Lounge atop the Andaz Hotel, 600 “F” St., in the Gaslamp District in Downtown San Diego. The party, SAFE’s major fundraiser of the year, will feature food, networking, entertainment and a silent auction to benefit grant recipients. Theme of the party is “Rally on the Rooftop.” Cost to attend is $50 per person, $30 per person for students, or $70 per person at the door. For tickets and more information, visit www.aboutsafe.org.

 

Presenting sponsors are Sycuan Casino, New Car Dealers Association, San Diego Radio Broadcasters Association and U-T San Diego. Other sponsors include Entravision Communications, Brand Savants, Neyenesch Printers, KFMB Stations, Local Media of America, ReachLocal, Uniradio Corp., MeadsDurket, Creative Media Concepts, Ark Marketing and California Bank & Trust.

 

Since its founding in 2000, SAFE has approved grants totaling nearly $500,000, including $33,498 in 2010, $36,626 in 2011, $18,817 in 2012 and $41,600 in 2013. According to Mary Sullivan, 2013-2014 SAFE board president, grants have been used over the years to help pay living expenses for families facing financial hardship due to a variety of life crisis situations. Recipients of grants remain anonymous.

 

SAFE (www.safesandiego.org) is supported by volunteers representing ad agencies, newspapers, radio, TV and cable stations, news websites, printers, graphic designers, event planners, research companies, public relations firms and interactive companies. Supporting organizations include the San Diego Ad Club, American Institute of Graphic Arts, American Marketing Association, Printing Industries Association of San Diego, San Diego Media Communications Association, Public Relations Society of America, San Diego Direct Marketing Association and San Diego Radio Broadcasters Association.

 

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Ad man Neal Clark is marking his tenth year of business as head of Clark Marketing Solutions (www.ClarkMarketingSolutions.com). Founded in 2004, the firm offers strategic marketing services and creative services, including media experience in English- and Spanish-language TV, radio and print, along with online campaigns, direct marketing, outdoor, collateral design and production, logo creation, web design and content management. Recent successes have included increasing Hispanic car buyers for a dealership from 35 to 50 percent in four months and boosting week-over-week sales for a restaurant chain by more than 30 percent.

 

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The Art Institute of California-San Diego will host its student portfolio show from 3 to 6 p.m. on Wednesday, March 26, at the Air & Space Museum in Balboa Park, 2001 Pan America Plaza, San Diego. Featuring graduate portfolios from design, media arts, fashion and culinary, the show is an opportunity to see what recent AI graduates are forecasting for tomorrow’s creative industries. For AI students, the show represents the culmination of their time studying, experimenting and creating. Their creations may pique your interest, spark an idea, or lead you to find exactly what you've been looking for. For more information, visit www.AiPortfolioShow.com/SanDiego.

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Chris Jennewein, who began working on news websites in 1988, has launched Times of San Diego (www.timesofsandiego.com), an independent regional news site for greater San Diego. Content sources will include local wire services, social media and press releases, along with opinion columns. Most recently, Jennewein served as California associate editorial director for Patch.com, a web-based news outlet operated by AOL Inc., previously known as America OnLine. At its height, Patch operated 900 local sites with 1,100 employees in the field and 400 employees at the New York City headquarters. Today, Patch employees nationwide number fewer than 200. San Diego’s 13 Patch sites are overseen by one person. At Times of San Diego, Jennewein’s title is editor and publisher. His staff of contributing editors consists of former local Patch editors, including Ken and Chris Stone, Christine Huard and Jennifer Vigil. Jennewein’s 25 years of online media includes positions at San Diego News Network and The San Diego Union-Tribune’s SignOnSanDiego, along with newspapers in Las Vegas, Atlanta and San Jose. He helped found Knight Ridder Digital in San Jose. Under Jennewein’s leadership, Knight Ridder introduced the nation’s first complete online newspaper at the San Jose Mercury News in 1993. 

 

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Good News Etc., a San Diego-based monthly tabloid newspaper serving the Christian community, recently gave away a free wedding ceremony valued at $15,000 to a military couple. Wedding vendors donated services in exchange for recognition in the publication that prints a San Diego edition with 19,000 circulation and a North County edition, including Temecula, with 16,000 circulation. Publishers Rick and Colleen Monroe said a panel selected Patricia Solorzano and USMC Sgt. Luis Lopez based on the couple’s 750-word essay. Lopez is stationed at NCAS Miramar. Founded in 1984, Good News Etc. recently printed its 10 millionth copy.

 

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After writing for 28 years for the North County Times and Times-Advocate newspapers, including 21 years as a local columnist, Jeff Frank is beginning his third year as a communications associate with Interfaith Community Services, an Escondido-based nonprofit that provides comprehensive social services and housing for the homeless and people in need. During the past two years, Frank has written a history of the 31-year-old organization, as well as white papers on homelessness and on substance abuse and addiction in North County. He contributes articles to all agency publications and helps to coordinate community outreach efforts. Interfaith keeps those living on the edge from slipping into deeper levels of hunger and homelessness. It assists more than 23,000 adults and children annually.

 

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Jeff MacGurn has been promoted to senior vice president of Covario, a search and content marketing firm based in San Diego. A 14-year digital marketing veteran, MacGurn will lead Covario's team of more than 100 specialists in search marketing, social media, content marketing and analytics. He has been with the company for more than six years, originally joining as a subject matter expert. He has a decade of experience in software and web development for media companies and professional sports organizations. He holds a bachelor's degree from the UC San Diego.

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Bridget Naso has left KUSI-TV after 14 years as an anchor and reporter and joined KNSD-TV/NBC 7 as the station’s military reporter. A four-time Emmy nominated anchor and reporter, Naso worked in Bakersfield and Washington, D.C. before arriving in San Diego in 2000. She grew up in a military family. Her father, a captain in the Marine Corps, was stationed at Camp Pendleton before serving in Vietnam.

 

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Five cultural institutions on the west end of Balboa Park, concerned over declining attendance while the Cabrillo Bridge undergoes seismic retrofitting, have jointly hired PR agency J. Walcher Communications to spread the news they are open during construction. Participants in J. Walcher’s “Balboa Park West End” campaign include The San Diego Museum of Art, Mingei International Museum, San Diego Museum of Man, The Old Globe and Timken Museum of Art. The five-month campaign will include social media, marketing collateral creation and website design (BPWestEnd.org).

 

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The American Institute of Graphic Arts (AIGA) San Diego chapter will present its 19th annual “Y” Conference, March 14 and 15, at the University of San Diego, Joan B. Kroc Institute for Peace & Justice building. More than 300 design professionals are expected to attend and hear such speakers as architect Rob Quigley, graphic designer Chip Kidd and toy maker Wyane Losey. Other speakers will include: Christopher Chapman, The Walt Disney Company; Janine Vangool, Uppercase Magazine; Jake Lefebure, Design Army; and, Robynne Raye, Modern Dog Design. Thinkshop sessions will cover such topics as calligraphy, motion capture, sketchnoting, block printing, WordPress, and branding. The “Y” name is because the conference asks the whys behind good design. Cost to attend is $400 for members, $475 for non-members. For more details, visit www.y-conference.com/y19.

 

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The San Diego Press Club will present a “nuts-and-bolts” workshop on copyright laws from 5:30 to 7:30 p.m. on Wednesday, March 12 at the California Western School of Law, 350 Cedar St., San Diego. Attorney David Lizerbram will discuss the latest case law on a variety of topics, ranging from sampling music to sourcing information and photos from social media. Cost is free to SDPC members and $10 per person for non-members. For information, visit www.sdpressclub.org.

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Noreen Ippolito has been named VP of sales with Clear Channel Media + Entertainment in San Diego. She will oversee sales at Clear Channel’s seven radio stations, including the traffic reporting and San Diego Chargers broadcast operations. She joined Clear Channel in San Diego in 2001, but spent the past year as VP of sales development traveling around the country to conduct digital sales training. She succeeds Sean Johnson who left Clear Channel to produce the “The Home Pro Show,” a block programming show that airs on Saturday mornings on KOGO-AM. Block programming means the hour of airtime is purchased from Clear Channel and then is resold by the buyer to advertisers.

 

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Chris Cantore, U-T San Diego’s director of lifestyle and entertainment, has added to his schedule weekend d.j. duties at Lincoln Financial Media’s KBZT-FM 94.9. Cantore, who joined the U-T in 2010, previously worked in radio at Star 100.7, 91X and 102.1 KPRI.

 

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The San Diego Direct Marketing Association (SDDMA) will host “Social on a Shoestring,” a program on social media strategies on a budget, from 11:30 a.m. to 1 p.m. on Tuesday, March 18, at UCSD Extension, 6526 Greenwich Dr., San Diego. The speaker will be Carrie Peterson, director of social media at San Diego-based Internet Marketing, Inc. Her clients have represented various industries, including non-profit, financial institution, entertainment, property management and medicine. Cost to attend is $20 for members, $40 for non members and $25 for students. Lunch is included. To RSVP, visit www.sddma.org/events.

 

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The Society of Professional Journalists (SPJ), San Diego Professional Chapter, will host its annual “Report Card on the Media” panel discussion at 6:30 p.m. on Wednesday, March 5 at Point Loma Nazarene University’s Fermanian Business Center, 3900 Lomaland Dr., San Diego. The free event is open to the public. A panel of individuals who made headlines during the past year will either roast or praise the reporters who covered them. Panel participants will include: Matthew Tucker, CEO, North County Transit District; Laura Fink, one of ex-San Diego mayor Bob Filner's first accusers; Rachel Laing, spokeswoman for the Nathan Fletcher mayoral campaign; and, Sara Britt, grandmother of the kidnapped Hannah Anderson. Tucker will talk about recent news reports on his agency and his multiple requests for retractions from local media outlets. Fink will discuss how it felt to be at the center of the Filner saga. Laing will talk about the special election that followed Filner's resignation and Fletcher’s third-place finish. Britt will discuss the manhunt and international media craze involving her family. The panel discussion will air on Cox Cable’s Channel 4 at 8 p.m. on March 21, 22, 25, 7 p.m. on March 29 and 4 p.m. on April 5. For more information, visit www.spjsandiego.org.

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After less than two years, U-T San Diego’s television station has left cable broadcasting. The U-T TV station, which was launched in 2012 with the goal of offering viewers an alternative to traditional local-news programming, is no longer available on Cox Cable on Channel 114 and on AT&T U-Verse on channels 17 and 1017. U-T TV is now an all-digital operation, creating programming that can be accessed on any digital device, including computers, tablets and smartphones. Read more here, http://www.utsandiego.com/news/2014/feb/19/ut-tv-focus-on-digital/ and here, http://sdbj.com/news/2014/feb/19/plug-being-pulled-ut-tvs-cable-presence/, and here, http://www.netnewscheck.com/article/32179/layoffs-for-ut-sd-as-tv-goes-off-air.

 

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Four months after purchasing eight local community newspapers from MainStreet Media, the U-T Community Press, an affiliate of U-T San Diego, is switching formats for the papers. Beginning March 6, the La Jolla LightDel Mar TimesSolana Beach SunCarmel Valley News, Rancho Santa Fe Review, Poway News Chieftain, Rancho Bernardo & 4S Ranch News Journal and Ramona Sentinel will feature a broadsheet wrap as the first section with tabloid sections inside. The new format sizes match the U-T San Diego's press cylinders, which will be printing the weekly newspapers. In addition, Phyllis Pfeiffer, VP and GM of U-T Community Press, said plans are underway to establish new local newspapers in underserved communities. She declined to identify specific communities under consideration.
 

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East County Magazine, a news website that has covered San Diego’s East County region since 2008, is hosting a Mardi Gras party fundraiser starting at 6 p.m. on Wednesday, March 12, at Pinnacle Peak Steakhouse restaurant, 7927 Mission Gorge Rd., Santee. The event features Cajun and Creole cuisine, live music, cash bar and silent auction featuring a Taylor Guitar, art, jewelry, wine, dinners, dance lessons, hiking gear and more. The benefit event also supports the website’s wildfire and emergency alerts, keeping people safe and informed across our region. Admission is $30 per person at the door. For information, call (619) 698-7617, or send an e-mail to editor@eastcountymagazine.org. In addition, the website, known for championing environmental causes, has been honored for its environmental reporting by World Council for Nature (WCFN), an organized based in Spain. The WCFN said its mission is to defend nature against man because politics and money have corrupted the ecological movement. East County Magazine is owned by Heartland Coalition, who also operates United Green, an organization that promotes sustainability.
 

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Christian Examiner, a San Diego-based monthly, tabloid-size newspaper, has been converted to a full-color monthly magazine printed on glossy paper and is now called Refreshed (www.refreshedmag.com).Contents include thought-provoking columns written by local authors, inspirational human interest stories and occasional features on nationally known personalities. Circulation in San Diego County includes 700 locations, including churches, restaurants, coffee shops, libraries, grocery stores and 7/Eleven stores, all at no cost. The publication was founded in 1983 as the San Diego Christian Classifieds and was purchased in 1988 by Selah Media Group and then renamed the Christian Times. In 2003, it became the Christian Examiner. Lamar Keener, publisher, said other U.S. markets, including Orange County, Los Angeles County, Inland Empire and the Twin Cities in Minnesota, where Christian Examiner also is still distributed may also be converted to local editions of Refreshed.
 

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 AMA San Diego will be hosting a seminar on Insights Into the Fragmented Hispanic Market Segments on Thursday,  February 27th at 11:30am at National University. The panel will feature 2 experts on the topic,  Luis Valdivia and Marybeth McCabe

Padres fans living in areas being served by Time Warner Cable will be able to watch their team on TV. FOX Sports San Diego (FSSD) and Time Warner Cable (NYSE: TWC) have announced they have reached an agreement to carry the regional sports network beginning March 30, in time for the 2014 Major League Baseball season. Padres games will be distributed on Time Warner Cable systems in San Diego, as well as surrounding areas in the Padres territory. Channel position on Time Warner Cable systems will be announced at a later date. This is a big win for FSSD, which launched in March 2012 and will at long last be able to broadcast Padres games to a previously neglected 22 percent of San Diego County households.

 

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The California Fair Political Practices Commission has reportedly sued Jim Kydd, publisher of The Coast News newspaper in Encinitas, for allegedly failing to file campaign spending reports and other violations of the Political Reform Act. News reports say the suit claims that Kydd and two others improperly financed efforts to defeat two Encinitas City Council incumbents. Read more here, http://www.utsandiego.com/news/2014/Jan/29/fppc-alleges-election-violations-by-encinitas/, and here, http://www.seasidecourier.com/news/article_3cd6b98a-8886-11e3-a23a-001a4bcf6878.html.

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Internal memos from U-T San Diego reveal that Mike Hodges, president, is now overseeing day-to-day operations while Vice Chairman and CEO John Lynch will focus on mergers and acquisitions. The memos, according to Voice of San Diego, also indicate that financial goals for 2013 were not reached and, as a result, “there will be a restructure in our senior management team.” Read more here, http://voiceofsandiego.org/2014/02/07/u-t-san-diego-ceo-john-lynch-hands-reins-to-president-mike-hodges/.

 

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SDSU’s College of Extended Studies will offer “Creativity: Mind and Body,” a professional development seminar designed to increase cognitive abilities, from 10 a.m. to 4 p.m. Saturday, Feb. 22 at the SDSU Extended Studies Center. This seminar is for individuals who are under pressure to produce creative ideas, innovation or problem solve. Topics will include how to enhance your own and other peoples' creative abilities and how to keep your mind and body in top form in order to create cutting-edge and innovative deliverables. Instructor will be Jenny Munford, CEO and president, Creative Bube Tube. Cost to attend is $75 to the general public, or $70 to San Diego Ad Club members, as well as Professional Certificate in Marketing and Media program students through SDSU’s College of Extended Studies. For more information, call (619) 594-0787, e-mail cjbrown@mail.sdsu.edu or visit www.neverstoplearning.net.

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