News

NBC 7 San Diego/KNSD-TV has named Christopher Dolan as VP of sales, effective Aug. 11. Dolan succeeds Brandin Stewart who was KNSD’s VP of sales the past two years. Stewart recently relocated to Chicago to join WMAQ-TV as VP of sales. Dolan was previously manager of business development and digital sales at NBC 4/KNBC-TV in Los Angeles. Prior to KNBC, he developed digital sales strategies for the three NBC-owned stations in California.

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Amy Wimer, a veteran publishing executive from Chicago, has been named associate publisher and vice president of sales of the San Diego Business Journal. Wimer, who will start Aug. 1, joins the Business Journal after having been publisher of Men’s Book – Chicago, a luxury lifestyle magazine for readers in the Chicago area. Prior to working there, she was Midwest director for Diversity Inc., a national business-to-business magazine that advanced diversity as a core corporate value. A graduate of Iowa State University, Wimer also worked in Chicago for Sun-Times Media Group and AT&T Broadband & Internet Services.

 

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Clear Channel Media + Entertainment has rebranded KLSD 1360-AM in a collaboration with Fox Sports San Diego to be called XTRA 1360 Fox Sports San Diego. The station will be a San Diego Chargers broadcast partner. A new host lineup on XTRA includes Dave Palet and Jeff Dotseth in the mornings (6 to 9 a.m.) and Steve Hartman and Mike Costa for the afternoon drive-slot (2 to 6 p.m.). Gone are Ben Higgins and Chris Ello. Hartman was part of the 1990 launch of XTRA, Southern California’s first all-sports radio station, before moving to Los Angeles in 2005.

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Flashes by Rick Griffin

The New York Times advertising reporter Stuart Elliott has written a success story about a campaign for the Los Angeles Zoo created by San Diego-based AdEase. Featuring cotton-top tamarins, a breed of monkeys considered the world’s tiniest primates at six inches high and weighing barely a pound, the campaign for the zoo’s rainforest exhibit included television and radio commercials, billboards, digital signs, online ads and a presence on the social media platforms Facebook, Instagram, Twitter and YouTube. Click to read The New York Times article:www.nytimes.com/2014/07/07/business/media/Ads-for-LA-Zoo-Rainforest-Exhibit.html?_r=2. Founded in 1999 by Stacey Nelson Smith, AdEase has steadily grown over the years to become one of the West Coast’s leading boutique agencies. 
 

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San Diego Magazine has announced plans to publish San Diego Pets Magazine, a quarterly publication scheduled to launch in September. The San Diego Humane Society is endorsing the quarterly publication. Contents will include animal-friendly features, training tips and feel-good stories for animal lovers, along with the latest news about surf dog competitions, dog parks and pet festivals. To reach pet-owner readers, contact Shauna Francisco,shaunaf@sandiegomagazine.com or (619) 744-0504.
 

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Chris Cantore has rejoined Compass Radio Group’s KPRI 102.1-FM as morning show host. He previously was heard in the afternoons on KPRI from 2010 to 2012. He has worked in San Diego radio since 1994, including at Star 100.7 and 91X. Cantore succeeds Keith “Madison” Miller, who was KPRI’s morning show host for the past 18 years. Cantore says he will retain his position at the U-T San Diegoas director of lifestyle and entertainment.
 

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The San Diego Direct Marketing Association (SDDMA) will host “Content Marketing Demystified,” a program about elements of a content marketing plan, from 11:30 a.m. to 1 p.m. on Tuesday, July 15, at UCSD Extension, Room #115, 6526 Greenwich Dr., San Diego. The speaker will be Alan Cole, chief operating officer of TakeLessons, a San Diego-based online company that connects students with teachers who teach either online or in person on a variety of subjects, including music, languages, math, sciences and fitness. Topics discussed will include tips on content marketing production tools, techniques and distribution channels. Cost to attend is $20 for members, $40 for guests and $25 for students. Lunch is included. To RSVP, visitwww.sddma.org/events.

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San Diego Community News Network (SDCNN) has acquired three community newspapers from Mission Publishing Group, including the Mission Times Courier, Mission Valley News and La Mesa Courier, along with the Mission Publishing’s online news site, ScoopSanDiego.com. Terms of the sale were not disclosed. Mission Publishing publisher Jim Madaffer, a San Diego City Council member from 2000 to 2008, said he will retain ownership of the Encinitas-based Seaside Courier, a monthly newspaper he launched in December 2013. He also will focus on Madaffer Enterprises, his government affairs consulting group. Mission Publishing started the Mission Times Courier in 1995, Mission Valley News in 2007 and La Mesa Courier in 2011. SDCNN, with David Mannis as publisher, publishes San Diego Uptown News, San Diego Downtown News and Gay San Diego. Mannis acquired SDCNN in 2009. With the purchase, SDCNN’s circulation grows to 130,000. Mannis, a San Diego native with 30 years of experience in local publishing, previously owned the San Diego Community Newspaper Group, publishers of the Beach & Bay Press, Peninsula Beacon and La Jolla Village News.

 

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Bay City Television, the parent company of XETV-TV/Channel 6, has announced that Scott Potter has been promoted from local sales manager to director of sales. He will oversee sales, sales support and traffic, according to Chuck Dunning, XETV-TV VP and GM. Potter joined Bay City in January 2003, following his graduation from California Polytechnic State University at San Luis Obispo. “Hiring someone fresh out of college with no experience is rare, and I agreed to see him as a favor to a friend at another station,” said Dunning. “But, Scott was impressive in his mock sales presentation. He has earned this latest promotion.”

 

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Matt Stone has been named program director at Compass Radio Group's KPRI 102.1-FM. Stone was previously operations manager for the Hawaii-based Resonate Hawaii LLC radio group of Kona. Prior to Hawaii, Stone was heard locally on CBS station KSCF-FM Sophie 103.7-FM. Stone succeeds Haley Jones who left KPRI to become program director at KGSR 93.3-FM in Austin, Texas.

 

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Five news media groups will host a summer picnic from noon to 4 p.m. on Sunday, July 13, at the Los Penasquitos Canyon Preserve. The groups include members of the San Diego Press Club, Society of Professional Journalists, San Diego Association of Black Journalists, National Association of Hispanic Journalists and Asian American Journalists Association. Cost for the catered lunch is $20 per person. Meeting place is the Rancho de los Penasquitos adobe house, 1211 Canyonside Park Driveway, San Diego. To RSVP, visit www.sdpressclub.org. Prior to lunch, a two-mile guided hike will feature historical sites, including the wagon road traveled by the Pony Express and Kit Carson who brought supplies to General Steven Watts Kearny prior to the battle of San Pasqual.

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Tonya Mantooth, Executive Producer for Mantooth Studios and Vice President of San Diego Film Festival, has been a member of SDX since 2008, on the Board of Directors since 2009, and 

most recently serving as President since 2012. She will now move to Board of Directors Chair for the 2014-2015 term. 

We caught up with Tonya to ask a few questions about her new role. 

Thank you for your continued support of SDX. What are you most proud of during your 2 year term as President? 

Three things: The Brand Diego Awards, Renaming and rebranding the organization, and this year’s Interactive Day.

First, the Brand Diego Awards. This board was not only willing to take on the huge challenge of starting a new award event then they turned around and did an amazing job of over-selling it! It was a huge success. 

It was also very inspiring to see the board come together to work through the process of renaming, rebranding and then launching the organization on a new path under a very aggressive timeframe. 

And lastly, this year’s IDSD. We had incredible speakers and panels and the attendance broke all records. This board’s commitment amazes me every day!

What has been your favorite part about being on the SDX Board of Directors? 

The collaboration of members across all disciplines. It’s the only board where you have such a wide cross section of this industry from the agency, media and client side. The SDX board is where they continue to come together and use their skills and experience to move this organization to higher and higher levels of achievement. 

Would you encourage other professionals to join the SDX Board?

Over the years, I have seen life-long friendships and life-long business relationships form. I have also seen new companies emerge out of the connections people have made working together at SDX and I find that awesome. 

What are you working on now that excites you?

Beyond growing my commercial production business I am shooting another feature film and that really excites me. I’m also gearing up for the next San Diego Film Festival which is growing by leaps and bounds. It’s an exciting year!

What do you love most about our industry?

The industry is always changing and evolving and the people in the industry are always passionate about the industry. It makes for great conversation over cocktails!

What inspires you?

Seeing new opportunities and taking on new challenges. The one constant about life is change. You have to be excited about the possibilities change creates.

KNSD/NBC 7 San Diego is returning to Kearny Mesa in 2016. San Diego’s only network-owned TV station has operated in Downtown San Diego since 2001. The station started broadcasting as KAAR in 1965 from Kearny Mesa.

 

Its new two-story building at 9680 Granite Ridge Dr., off Aero Drive near Interstate 15, is next door to 9660 Granite Ridge Dr., where seven radio stations are operated by Clear Channel Media + Entertainment. NBC 7 purchased its 52,347-square-foot building, previously occupied by a technical school, for $9.64 million, according to Colliers International.

 

Representing the seller, T-C Stonecrest LLC, was Brad Black and Mike Hoeck of CBRE. Representing the buyer, KNSD Granite Ridge LLC, was Tim Cowden, Jay Arnett and David Kim of Colliers. “Evolving media technologies, a need for a larger studio and today’s favorable cost of funds made it advantageous for NBC 7 to purchase their own building,” said Cowden.

 

NBC 7 said its broadcast and business operations will relocate by the third quarter of 2016. Tenant improvements will continue through 2015, according to Colliers.

 

Richard Kelley, NBC 7 GM, said, “We are thrilled to have identified our new future home and excited by the opportunity to build our new facilities from the ground up. The new location also offers our newsgathering team easy access to the county’s main thoroughfares and our employees the advantages of free parking and a robust surrounding retail area.”

 

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The National Academy of Television Arts & Sciences, Pacific Southwest Chapter, recently awarded its 2014 Emmy awards. Number of Emmys received were 12 for KGTV-10News, 10 for NBC7 San Diego, seven for KSWB-Fox 5 San Diego, four for CBS News8 and two for XETV-Channel 6. A complete list of awards can be found at www.nataspsw.org. The Pacific Southwest Chapter includes stations in San Diego, Las Vegas, Palm Springs, Bakersfield, San Luis Obispo, Santa Barbara and Santa Maria.

 

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San Diego’s American Marketing Association (AMA) chapter recently presented its annual American Marketer of the Year (AMY) awards. A tie was declared for the Marketer of the Year award between Geary LSF for its social media campaign for WD-40 and i.d.e.a. for its work for the Dive Day Club at Harrah’s Resort Southern California. Other companies receiving awards included Cooper Blue Creative, Nuffer Smith Tucker and Rescue Social Change Group. A complete list of winners can be found at www.sdama.org/events/2014-amy-awards.

 

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U-T San Diego has launched a free, weekly Encinitas newspaper that will cover community events, including happenings at City Hall. The Encinitas Advocate, with a circulation of 25,000, is being delivered to driveways across the city, along with Leucadia, Cardiff-by-the-Sea and Olivenhain. The paper joins eight others currently published by the U-T Community Press, including the La Jolla Light, Del Mar Times and the Rancho Santa Fe Review. Read more here: www.utsandiego.com/news/2014/Jun/20/ut-encinitas-newspaper-weekly-journalism-news/.

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Michael Warburton, Brand Manager for San Diego Zoo Global, has been a member of SDX since 2008, on the Board of Directors since 2010, and most recently serving as Vice President since 2012. He was recently elected SDX President for the 2014-2015 term.

We caught up with Michael to ask a few questions about his new role.

Congrats on becoming SDX President. What are you most excited about as incoming SDX President?

If this were a tweet I’d be screwed – I could never express it in 140 characters! There is SO much good stuff happening with the organization. To narrow in on one thing, the name change is super exciting! The previous name of Advertising Club really did not do justice for the work we do today. We are so much more than just advertising, when you consider that in today’s business marketing and communications encompass advertising and are more integrated than ever; and we are not a casual acquaintance “club,” playing tennis and smoking cigars. We are a leading-edge business organization, with a rich history of connecting people and being connected to San Diego’s business community. The X is flexible, and as time changes, so too will best practices for our industry. X is always what’s new, what’s next.

What has been your favorite part about being on the SDX Board of Directors?

The board is an amazing group of professionals from all types of businesses, with a common thread of being leaders in the communications/marketing field. Working brand-side I’m focused daily on consistent communication in particular styles, so I appreciate the time I get to work with the diverse board and committees on projects where I can flex my skills in different ways. Also, the relationships with these people have become invaluable from both a personal and professional sense. And we are a fun bunch!

Would you encourage other professionals to join the SDX Board?

Heck yeah! These people are going to get you fired up, with smiles and great attitudes all around. You will find you get a lot out of the experience. If you are reading this, SDX is relevant to you, and joining the board or jumping on a committee is the best way to engage with some of the smartest people in town. There’s also beer and wine in the fridge.

What are you working on now that excites you?

Left brain says the communication strategy behind the Zoo’s upcoming Centennial in 2016. Right brain is still buzzing from the Tiger Trail creative, in support of the new experience at the San Diego Zoo Safari Park, which opened Memorial Day weekend. (Best thing we’ve ever built. But don’t take my word for it – look at visitor pix tagged #TigerTrail.)

What do you love most about our industry?

I get to exercise my total noggin - brand strategy and hierarchy, creative strategy, media strategy, through creative direction and execution. I love to see a well-executed campaign, especially when a campaign finds new ways to make old channels relevant.

In what we do, our end product is emotion. My job gives me the opportunity to make millions of people feel happy! And maybe make one or two slightly confused. Hey - you can‘t win ‘em all.

What inspires you?

From a creative standpoint – it comes from anywhere. I always have songs/internal dialog that changes with things I see and hear, mashed up with a database of useless knowledge in my head. I’m constantly riffing off of everything. It’s funny to the people I see during the day! But it’s a death sentence to people who are with me all the time. I don’t have an off switch. And this is where I thank my wife for putting up with me.

Overall - Seeing my daughter accomplish amazing things makes me almost cry sometimes. And she’s so humble the way she goes about it. Maybe it’s middle age low-T that makes me emotional, but that girl gives me hope for the future of humanity.

ROGOV Design has launched its own new website. The local design innovation firm has helped technology companies turn ideas into new product experiences for the past three decades. The website address is www.rogovdesign.com.Vladymir Rogov is the founder of ROGOV Design.

 

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San Diego’s American Marketing Association (AMA) chapter will host its annual American Marketer of the Year (AMY) awards program starting at 6 p.m., this Thursday, June 26, at the W Hotel, 421 W. “B” St., Downtown San Diego. AMY trophies will be presented in nine categories, including advertising, brand marketing, cause marketing, collateral-outdoor, integrated marketing, interactive digital, mobile marketing, social viral marketing and video-film-commercial. Cost to attend is $59 for members, $69 for non-members. A charity raffle will benefit the San Diego Regional Fire Foundation. For information and reservations, visit www.sdama.org/amys. The AMY awards have been presented in San Diego for the past 35 years.

 

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Local Concept, an international marketing and translation services firm based in San Diego, has announced it will be involved in providing multilingual marketing and localization services to companies involved in the 2014 Tour de France. Michael Cardenas, president of Local Concept, said agreements have been reached with clients to provide a range of services, including translation of technical documentation and collateral marketing materials, as well as website and social media content. In addition, Local Concept will be involved in the delivery of real-time race updates in several languages. The 101st annual Tour de France will begin July 5 in England.

 

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A program to provide free clothes for homeless people – developed by a South African advertising agency – will debut in San Diego this Saturday, June 28. Called “The Street Store,” it consists of a portable store set-up on a public street with donated clothing hanging on cardboard hangers and socks and shoes in boxes marked according to size. Needy people are then invited to browse and choose items they want and like for free.

 

“This is the first time for the Street Store brand name to appear in San Diego,” said Nicole Pearson, event organizer. Alpha Project, 1625 Newton Ave., San Diego, will host the Street Store from 9 a.m. to 2 p.m. on Saturday. For information, visit www.facebook.com/events/1418001381815553, or contact Pearson at (858) 633-3257. M&C Saatchi Abel, an ad agency with offices in Johannesburg and Cape Town, is credited with founding the Street Store program in January of this year, according to a website, www.thestreetstore.org.

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San Diego radio legends Charlie & Harrigan have been inducted into the National Radio Hall of Fame. Jack Woods (aka Charlie Brown) and Paul Menard (aka Irv Harrigan), both still living locally, were first paired in 1965 in Dallas before moving on to ratings success in Cleveland, Houston and San Diego, at both KCBQ and KFMB. The duo is credited with inventing “reconstructed syndication” in pre-satellite days. Specially tailored audiotapes with voice-tracking segments -- delivered via UPS to more than 40 affiliates -- included time checks (referring to the time as “20 minutes after the hour”) and weather forecasts (rain or sunshine is expected “today” or “tomorrow” without saying a specific day), along with mentions of local information and references. The station then played country, rock or contemporary music -- whatever was their format -- and listeners in every city were convinced that Charlie & Harrigan were just down the street. They’ve been retired from radio since 2001. The induction ceremony will be held Nov. 9 in Los Angeles.

 

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The San Diego Direct Marketing Association (SDDMA) will host “Seamlessly Social,” a program on integrating social media into a marketing organization, from 11:30 a.m. to 1 p.m. on Tuesday, June 17, at UCSD Extension, Room #317, 6526 Greenwich Dr., San Diego. The speaker will be Justin Ramers, director of digital and social media at ACTIVE Network. He will discuss how to build a social media strategy that fits into a holistic marketing plan. Cost to attend is $20 for members, $40 for guests and $25 for students. Lunch is included. To RSVP, visit www.sddma.org/events.

 

 

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The Art Institute of California-San Diego, a campus of Argosy University, will host its graduate portfolio show from 4 to 6 p.m. this Wednesday, June 18, at the Air & Space Museum in Balboa Park, 2001 Pan America Plaza, San Diego. Admission is free. The event features graduate portfolios from design, audio, media arts, fashion and culinary. The show is an opportunity to see first-hand what recent graduates are forecasting for tomorrow’s creative markets. For AI students, the show represents the culmination of their time studying, experimenting and creating. Their creations may pique your interest, spark an idea or lead you to find exactly what you've been looking for. For more information, visit www.AiPortfolioShow.com/SanDiego, or contact Annette Dowsing, assistant director of career services, at (858) 598 1431.

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SDX American Advertising Awards Student Best of Show winner Lynette Rios, brought home another Student Best of Show award at the recent National American Advertising Awards in Boca Raton, FL. Lynette Rios a student at San Diego Portfolio Studio, won for her Min Maglite - Tiny But Bright print campaign.

We caught up with Lynette to ask about her recent win.

Congrats on your Student Best of Show win at National American Advertising Awards. What was it like accepting the award at ADmerica in Boca Raton?
Thank you! My experience at ADmerica in Boca Raton was pretty awesome, actually. At first I thought it was going to be a bit intimidating despite the fact that I went alone and was going to be surrounded by the best of the best of the best. I felt, well.. small. When they announced my name and displayed my work on the big screen I knew it was just a dream come true. I felt very humble, honored, and blessed to have accepted the award in front of everyone. I also felt proud to have represented San Diego Portfolio Studio along with my friend Johnny Walsh, who won a national silver for his Hot Wheels campaign.

What was your favorite part about the Mini Maglite Campaign?

I was actually surprised when I found out that Mini Maglite got selected rather than my Gold Bond campaign (which got Best of Show for the San Diego American Advertising Awards) that campaign was always kind of in the back burner, you know? It was one of my very first projects at San Diego Portfolio Studio. I do remember having a lot of laughs while making Mini Mag-lite. My favorite part about it was when my fellow peers were trying to imitate the mouse’s facial expression, taking pictures of their faces for reference and photoshopping the mouse’s face correctly. I still have those pictures, by the way. Good times.

Would you encourage other students to enter SDX’s American Advertising Awards?

Yes! Please do! You never know. I suggest you to just have fun, put everything into every little detail because it can really go a long way. The more awards, the better you look. They’re kinda like cherries on the top.

What are you working on now that excites you?

I am now a Junior Art Director at ViTRO working on multiple clients from running shoes, to internet in Alaska, to whiskey, to tractors, and so much more! Definitely putting in my passion, time, and effort into what I work on. I’m surrounded by extremely talented creatives in this agency and it constantly motivates me to become a better creative. I’m very thankful for this opportunity.

What do you love most about our industry or your business?

It’s always changing. The older guy is learning just as much as the new guy, you know? I love associating with people who are very passionate about what they do. In this case, from account to media planners, to creatives, we feed off of each other and thats just something we gotta do. We are a team and we’re all under the same roof achieving one goal: Making us and the client look great. And thats tough. But thats what drives me.

What inspires you?

Seeing what else is out there. Staying in touch with your artsy self. The simplest things. Fresh perspectives, seeking the human truth in everything. Certain things like taking walks, seeing live bands, laughing, and doing good deeds for no reason. The more life experiences you have, the more you can bring to the table, and I mean that creative table. Its kind of like you seeing empty plates, knowing your purpose is to fill them up with your own scoop of life experiences, a.k.a. creativity. 

 

 

Piston, a San Diego-based digital advertising agency, won five ADDY awards, including two gold and three silver awards, at the recent American Advertising Federation’s national awards program. Piston’s awards were for its digital brand campaigns for Cars.com, including three banner ads called “Car Chase,” “Walk in the Park” and “Cheer.” During AAF’s 46-year history of its national awards program, Piston said it is the first and only San Diego-based agency to take home five awards. Piston also is the first agency in San Diego to win a gold award since 2008.
 
AAF is a national advertising trade organization with members comprising more than 200 local advertising clubs in the U.S., including SDX. The national ADDYs program is known as the world’s largest and arguably the toughest advertising competition with more than 40,000 entries annually.

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TV ratings company A.C. Nielsen has issued its first of two reports from May sweeps, a four-week (April 24-May 21) period used by TV stations to set advertising prices for the next quarter. Nielsen said KFMB/Channel 8 posted the highest number of households for the morning, midday and early and late evening times. Nielsen’s second ratings report, expected to be released in mid-June, will breakdown viewer profiles according to age group and male-female separations, with adults ages 25-to-54 considered a highly coveted demographic.
 

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Leading up to last week's primary election, did it feel like there were fewer political ads on TV? According to Chuck Dunning, VP and GM, XETV/Channel 6, political advertisers spent a lackluster $950,000 for local commercials on San Diego’s seven English-language stations – not counting cable and Spanish-language -- on June primary election campaigns. That figure was far less than the $1.6 million spent for February's San Diego mayoral contest and $6.1 million spent during the June 2012 primary. Why was June’s primary such a non-event? Dunning said fewer races were hotly contested and some candidates, including Carl DeMaio and Scott Peters, are saving their bankroll for November. Also, a 2012 state law is specifying that many statewide initiatives must appear on a general election ballot rather than a primary.
 

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SDSU’s College of Extended Studies will offer “Mobile Marketing” on Wednesdays, 6 to 9 p.m., from June 11 to July 2, as part of its professional certificate in marketing and digital media. In this course, students will learn how to effectively use mobile platforms, including smartphones, tablets, and iPads, as key tools in optimizing their mobile marketing strategy. Topics will include how to integrate social and traditional marketing into mobile marketing efforts to effectively increase audience engagement. The instructor will be Mike Roberts, senior earned media strategist at Covario. Registration fee is $299 for Ad Club members and $329 for the general public. SDSU's College of Extended Studies and SDX jointly offer several certificate programs, which are designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals. For a schedule of classes and more information, visit www.neverstoplearning.net or send an e-mail to agonsalves@mail.sdsu.edu, or call (619) 594-0845.
 

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OBIT: A celebration of life memorial for advertising industry veteran Weldon Donaldson will begin at 3 p.m. on Thursday, June 26, at Qualcomm Stadium, club level lounge. Guests can enter the stadium through security gate A on the plaza level. Weldon passed away on May 23 at age 78. He was in his 20th year as executive director of the National City Mile of Cars, an auto dealership cooperative group in National City. He joined the Mile of Cars (MOC) in early 1995 after a 40-year career in television sales. He served with numerous civic and professional groups, including the San Diego Bowl Game Association, Downtown YMCA, San Diego CrimeStoppers and San Diego Zoological Society. He was a recipient of the San Diego Ad Club’s lifetime achievement award.

 

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