Ad Club/SDSU College of Extended Studies ... New Classes Starting September 1
You will have the opportunity to kick off the fall 2010 semester when SDSU’s College of Extended Studies offers “Defining and Positioning a Brand,” Wednesdays, Sept. 1-22, 6-9 pm, as part of its Professional Certificate in Marketing and Media program. In this fast-paced course, you’ll learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising and marketing communications.
The San Diego Ad Club and SDSU's College of Extended Studies have come together to offer this program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers.
Fee for each course is $279 for the general public and $249 for San Diego Ad Club members.
This is a SDSU Research Foundation program. For more information, call (619) 594-0787 or visit www.neverstoplearning.net.
Ad Club Principles
We provide members with the competitive advantage of tools and skills that help advance their careers, help their companies grow, and help their customers get better results.
We leverage the collective strength of the advertising industry (both professional and students) to make San Diego one of the best places for advertising in the nation.
We set the pace of professionalism for the industry, winning national recognition and awards from the American Advertising Federation (AAF).
