San Diego Ad Club

The San Diego County Regional Airport Authority has retained AdEase for a grassroots and media campaign designed to reach the small business community to make sure that local contractors have the opportunity to bid on work for The Green Build, the largest construction project in the history of San Diego International Airport. The agency will reach out to contractors through direct mail, local business and construction industry print media, partnerships with professional organizations, and grassroots special efforts directed toward Disadvantaged Business Enterprises. The Green Build’s website also will become a source for updated information on upcoming events, how-to guides and networking opportunities.
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KSON recently continued its four-year support of the Girl Scouts’ Operation Thin Mint Sendoff Celebration. The event, hosted by Cliff Dumas of KSON’s Cliff and Brooks morning show, included a Coast Guard helicopter lifting a pallet of Thin Mint cookies from the flight deck of the USS Midway Museum. Operation Thin Mint, began in 2002 by the Girl Scouts’ San Diego-Imperial Council, features cookies sent to Navy, Marine, Army, Air Force and National Guard troops stationed in Africa, Iraq, Afghanistan, Japan and Korea, as well as aboard ships in the Persian Gulf, Western Pacific and Indian Ocean.
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The San Diego Business Journal is partnering with San Diego-based cybersecurity firm ESET for the first annual SDBJ Cyber Awards on Oct. 7 at the Doubletree Hotel in Mission Valley. The awards program will honor companies for their cyber-safe efforts. Prior to the 5:30 p.m. awards presentation, ESAT will offer workshops in the afternoon to help companies improve their online safety. ESAT recently received an award from the White House for the company’s ongoing San Diego campaign to educate the public about online safety. Department of Homeland Security Secretary Janet Napolitano and other federal officials recently recognized ESAT with the “Best Local/Community Plan” award in the administration’s 2010 National Cybersecurity Awareness Challenge.
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Ad Club members can receive a 10 percent discount for registering to attend the PPC Summit, Sept. 21 and 22, at the Omni Los Angeles Hotel, by using the code SDADCLUB10 at www.ppcsummit.com. The PPC Summit features classes, best practices and case studies on improving search engine marketing and social media marketing.
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