07.19.10 Flashes by Rick Griffin
The “Dave, Shelly and Chainsaw” radio show is reportedly scheduled to begin airing Aug. 2 on Jack 100.7-FM. The show aired for almost 20 years on KGB 101.5-FM.
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The Advertising Photographers of America San Diego chapter is hosting a program on marketing with Juliette Wolf-Robin of ADBASE starting at 6:30 p.m. on Tuesday, July 20, at Ray St. Studios, 3436 Ray St., San Diego. Cost is $10 for ASMP members and $20 for non-members. Wolf-Robin has been working to connect photographers with buyers for more than 20 years. She co-founded the FOUND sourcebook, as well as the new artist search site, FoundFolios.com, now a division of ADBASE. She will discuss new strategies by working through specialization, target audience, branding, marketing channels, marketing segmentation, marketing strategy, positioning and promotional plan.
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Clear Vision Advertisement reports it is working with Viejas Casino in the San Diego market for a special summertime promotional campaign. Look for their new tops on the rooftops of driving through the city of San Diego, Downtown, Gaslamp, airport, and the Convention Center, to name a few areas.
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With demand for solar energy on the rise – 71 percent of Californians now say home builders should make roof-top solar electric systems a standard feature in all new single residence homes -- NYCA has been hired by OneRoof Energy. Immediate assignments include building a long-term marketing strategy as well as creating digital materials to support its builder program launch. San Diego-based OneRoof Energy is an innovative leader in its field, and is committed to creating easy and affordable solar energy solutions that make the mass adoption of clean, renewable energy possible. “The alternative energy category is an important category right now, with 87 percent of Californians viewing a home’s energy efficiency as an important factor when considering the purchase of a new home,” said Michelle Edelman, president of NYCA. “OneRoof Energy is setting out to redefine the way solar is installed in homes throughout America, and our experience in the industry will help them reach consumers and builders with a focused and vital message.”
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