Education
Professionals
Education for Professionals
One of the primary tenets of the San Diego Ad Club agenda is education for both professionals and aspiring ad industry professionals. We encourage and assist the best students to further their career in advertising.
The San Diego Ad Club is proud to partner with the SDSU College of Extended Studies to present a certificate program in Marketing and Media.
SDSU Extended Studies Program - Fall 2010 Courses
-
Defining and Positionsing a Brand
- Kick off the Marketing & Media program by learning how to identify and understand your target market(s) and create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising and marketing communications.
- Starts: Wednesday, 09/02/2010 - 09/22/2010
- The Marketing Plan
- A plan is just like a map. And if you don’t have one, you just won't get where you want to go as quickly and easily as you should. This course teaches you a common sense, simple-to-understand and remember marketing, advertising, and sales planning system you’ll find yourself using over and over again. It travels all the roads you need to take as a marketing and media specialist. Key topics include: defining marketing, the marketing planning system, the value of research and knowledge, the business profile, determining objectives, creating strategies, developing budgets, and measuring results.
- Starts: Wednesday, 9/29/2010 - 10/20/2010 6:00-9:00pm
- Interactive Marketing Strategies
- Interactive marketing is no longer experimental: it’s a key component of any up-to-date marketing plan. Participants in this course will examine successful online campaigns and noteworthy web phenomena, and learn the practical know-how necessary for interactive marketing success: the principles of search engine optimization (SEO), models for online pricing and distribution, methods to reach the increasingly valuable iPhone and Mobile marketing sectors, and tools to create and implement effective social media and viral marketing plans.
- Starts: Wednesday, 10/27/2010 - 11/17/2010 6:00-9:00pm
- What's creative? Now you’ll know, thanks to the systematic approach to the creative process presented in this course. Plus, you'll learn how to create the most effective messaging in each medium. The instructor will involve you with real, meaningful, up-to-the-moment case studies that clearly illuminate what creative/effective advertising is all about.
-
Starts: Tuesday, 11/23/20110 - 12/14/2010 6:00-9:00pm
Location: SDSU Extended Studies/Gateway Centers, corner of Campanile Drive and Hardy Avenue.
Fee: $279; Ad Club Members and Preferred Partners: $249
Quotable
"I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes..."
Philip Bernard Dusenberry (April 28, 1936 - December 29, 2007) was an American advertising executive for the BBDO advertising agency.
Dusenberry was born in Brooklyn, New York City in 1936, and attended Emory & Henry College in Virginia. He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter. He joined the New York advertising agency BBDO in 1962 as a junior copywriter, and in 1980 he became the agency's executive creative director.[1]
Dusenberry was well-known for his work with one of his major clients, the soft drink giant Pepsi. He devised the advertising slogan "The Choice of a New Generation", and was instrumental in casting celebrities in Pepsi's high-profile advertisements, including Lionel Richie, Don Johnson, Madonna and Michael J. Fox. Dusenberry was overseeing the production of an infamous Pepsi commercial starring Michael Jackson in which Jackson's hair accidentally caught fire when a smoke effect misfired.[1] Dusenberry referred to the incident in the title of his 2005 book, Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising (ISBN 1591840821).
Dusenberry also dabbled in the film business, writing the script for the baseball movie The Natural which starred Robert Redford.[1]
In 2002, he retired as chairman of BBDO, and was inducted into the American Advertising Federation Hall of Fame.
He died of lung cancer at his Manhattan home on December 29, 2007.
--- Wikipedia 2009
