Hispanic Marketing Day
On September 22, 2011 the San Diego Ad Club presented "The Hispanic Market: It Really Counts!" - the 18th Annual Hispanic Marketing Day luncheon.
The luncheon presentations included a top level view of the latest trends from the 2010 census presented by Luz Castillo, Partnership and Data Services Specialist, United States Census Bureau. A sports marketing panel was moderated by Alex Montoya, Manager of Latino Affairs for the San Diego Padres. Joining Alex Montoya on the panel was Veronica Avila, Director of Marketing, LA Galaxy and Jim Kalmenson, President of KWKW 1300/ESPN Deportes.
Each year, the San Diego Hispanic Marketing Lifetime Achievement Award is presented. The 2011 recipient is Luis Valdivia of the Del Mar Fairgrounds. Luis is an active member of the Hispanic Marketing Day committee and chaired the event in 2006. Luis has been involved with Hispanic marketing in the San Diego/Tijuana region his entire career and has dedicated his professional life to understanding this unique cross cultural community.
In 2010 the Hispanic Marketing Day committee created a new award: The Visionary Award. The Visionary Award recognizes companies that demonstrate outstanding leadership in Hispanic Marketing. The 2010 recipient of the award was Jack in the Box and the 2011 Visionary Award was presented to the San Diego Padres.
In addition to presenting a Hispanic Marketing Day Luncheon each year the San Diego Ad Club also produces the Hispanic Marketing Resource Guide.
Download a copy of the 2011-2012 Hispanic Resource Guide
Our luncheon and the publication of the Hispanic Resource Guide would not be possible without the generous support of our sponsors:
Al Delino Design-Azteca America-Captura Group-Clients&Profits-Cox Communications-Channel 12/Energy Communications-Entravision Communications Corp.-Enlace/San Diego Union Tribune-EOS (Electronic Output Solutions)-HMC Advertising-Imagen Group, Inc./Radio Latina-KPBS Broadcasting-MVS International-New York Life-Uniradio-Univision Radio
Many thanks to the 2011 Hispanic Marketing Day Committee!
Co-Chairs: Robert Moutal, Entravision San Diego and Al Delino, Al Delino Design
Steven Blanco, Azteca America
Tabitha Flores, Market Research Consultant
Oscar Herrera, VOOLC
Jennifer Garcia-Hinkle, HMC Advertising
Alejandro G. Hinojosa-Garcia, enne bi
Geri Ibarra, ECC/XEWT-Channel 12
Ivan Jurardo, Univision Radio
Francisco Mata, New York Life
Dr. Mary Beth McCabe, Sun Marketing
Walter Meneses, Meneses Research & Associates
Peter Moore, Univision Radio
Sylvia Najera, JWT-Team Detroit
Santiago Ogradon Cortes, ECC/XEWT-Channel 12
Luis Valdivia, Del Mar Fairgrounds
And thank you to the San Diego Ad Club Staff …
Sheila Fox, Executive Director
Cindy Saylor, Project Manager
Jessica Wertheim, Administrative Coordinator
